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OpenAI's Sora just got slapped with a trademark lawsuit—turns out the celebrity cameo service Cameo already owns the name. A U.S. judge issued a temporary restraining order on Nov 21, blocking OpenAI from using "cameo" or similar terms on Sora's deepfake feature. The order stays in effect until Dec 22, with a hearing scheduled for Dec 19.
Here's the drama: Sora's Cameo tool lets users create deepfakes with consent, but it's been messy—even MLK Jr.'s estate got involved. Now Cameo CEO is basically like "stop using our trademark." OpenAI's response? They're disputing whether Cameo has exclusive rights to the word.
So what happens next? Either OpenAI rebrands the feature, or this goes to court. Pretty wild that a major AI model launch got tangled up in IP law. 🤔