Guy was 38 when he threw everything into this thing. $800k. That's his life savings plus some sketchy bank loan.

What did he pay himself the first four years? Nothing. Zero. Nada. Dude literally crashed on a mattress in the warehouse. Every profit dollar? Straight back into the operation.

Fast forward a decade. The company's pulling under $10M revenue. People were calling it all sorts of names—probably "failed experiment" was the kindest one.

But here's the thing about patient capital: it doesn't care what people call it in year 10. This is that rare breed of founder who understood something most don't—you can't rush compounding. You feed the machine, keep your burn rate at survival mode, and let time do its thing.

Classic case of delayed gratification meeting strategic resource allocation.