American consumers set a record of $11.8 billion in online shopping spending on "Black Friday," a rise of 9.1% compared to last year.
Adobe Analytics tracked over 1 trillion visits to U.S. retail websites, predicting that shoppers will spend $5.5 billion on Saturday and $5.9 billion on Sunday, representing a rise of 3.8% and 5.4%, respectively.
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American consumers set a record of $11.8 billion in online shopping spending on "Black Friday," a rise of 9.1% compared to last year.
Adobe Analytics tracked over 1 trillion visits to U.S. retail websites, predicting that shoppers will spend $5.5 billion on Saturday and $5.9 billion on Sunday, representing a rise of 3.8% and 5.4%, respectively.