The South Bronx in New York in the 1970s—scarce resources, but the party has to go on. Young people couldn’t afford live bands, so they dragged their home record players to street corners and abandoned warehouses, and as the beat hit, they danced with abandon.
Before that, playing records was a well-ordered ritual. To wipe off the dust, set the vinyl down, flip the switch, let the needle settle—after a few soft, intermittent pops, the melody rose up from the floor noise.
“Feels a bit too stiff.”
Half a century ago, young people thought this way—switching back and forth between the same drum pattern, cutting the beat, looping, then looping again. In an endless, nonstop groove, they turned a playback machine into an entirely new kind of instrument. And what happened afterward, we all know: these self-styled “record jockeys” helped forge Hip-Hop, and that fierce, life-giving energy has been flowing ever since.
The birth moments of most trend-driven cultures share a similar history—turning myths from imagination into popularity, repeatedly “played with” by people who refuse to do things the “proper” way, taking on an attitude that rejects being disciplined by convention.
No doubt, the era we’re in is more in love with change than any other era before it. In the time horizon built by imagination, human civilization—stumbling into motion within the solar system—is in its most energetic years, so technological progress also comes with a sense of something unstoppable.
Facing the surging AI wave, many people are stuck in a kind of anxious disorientation. Deep down, we assume that cutting-edge technology must be used to do something economically rational. So within all the calculations of cost-cutting and efficiency gains, we keep sketching out that virtual labor force that seems stronger and cheaper.
“Feels a bit too stiff.”
Not sure if you can relate to those young people on the streets back then. Just like no one says a record player can only be used to play music—if you don’t do the above “serious business,” what else can AI do?
We want to see the playful itch you accidentally bring out when going up against AI pros. From that, Beating—along with our old friend West Coast Voice—has jointly planned yet another offline gathering, and given it a slightly edgy, high-school-boy kind of name: “Super Creator Live”
“Super” is the kind of adjective that only keeps showing up in those hot-blooded teenage manga—so we’ll use it to cheer on your ideas that “refuse to follow the rules.”
Outside of the rational, economic considerations, pop culture, emotional value, and fun creative ideas are also pieces of the world we’re in—just as indispensable.
A complete world is never only built on concrete and rebar. One of the biggest drivers behind the widespread adoption of technology is precisely that it seeps quietly into everyday life for ordinary people: the kind of music that makes you loop a single track late at night, the short films that make you both cry and laugh, the interactive games that can carry your ups and downs, your joys and sorrows.
In the past, you had to come up with an album, shoot a short film, or make a game—standing in your way were extremely high funding thresholds and technical barriers. Back then, pop culture was manufactured top-down by a small number of big institutions, while the public could only sit in the audience and be proper consumers.
But now, as long as you’ve got a great idea in your head and a strong desire to express it, AI can assist you to create and turn creativity into something tangible.
And so, we’ve also opened the Demo recruitment for this event.
If you’re using AI to tinker with something interesting—whether it’s a game, film, or music, or even some odd thing that just provides emotional value—as long as it carries your expression and creativity, we warmly welcome you to scan the code to submit your Demo and bring it to the event. (Even if you don’t submit, we still recommend scanning to take a look—there are surprises.)
Come spar with creators who are on the same wavelength, talk with sharp investors, and have the most direct face-to-face conversations with potential users. This is a space where all kinds of wild ideas can collide freely—letting those thoughts that seem like “not doing serious business” come out and catch some sun.
When everyone can, with the help of AI, turn their emotions, stories, and quirks into images, music, virtual companionship, or interactive entertainment products, the logic of pop culture production gets completely overturned. It’s no longer a monopolized privilege—it’s a new wave where everyone can participate and create with Prompts.
We believe that the pop culture of the new era is being written out by us, line by line, with Prompts.
Registration link: https://luma.com/7nkw0r3m
We’ll be waiting for you on site.
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