
Bitcoin Pizza refers to the first-ever real-world transaction where pizza was purchased using Bitcoin. This landmark event took place on May 22, 2010, when a community member exchanged 10,000 BTC for two pizzas. Bitcoin is a digital currency designed for peer-to-peer transfers online, and blockchain acts as a public ledger to record these transactions. This moment is commemorated annually as “Bitcoin Pizza Day,” becoming an iconic symbol in crypto culture.
It marks Bitcoin’s entry into real-world utility. The Bitcoin Pizza transaction demonstrated that Bitcoin could be used not just for theoretical discussions, but also for actual purchases, proving its viability as a payment method. It helps newcomers grasp concepts like price volatility and opportunity cost: the two pizzas were worth just a few dozen dollars at the time, while today the value of 10,000 BTC is orders of magnitude higher. For beginners, it offers an accessible entry point to understand the relationship between price, utility, and community culture in crypto.
In 2010, Laszlo exchanged 10,000 BTC for two pizzas. Specifically, Laszlo posted on a forum seeking someone willing to accept Bitcoin in exchange for pizza. Another user placed the order at a local pizza shop and received 10,000 BTC as payment on May 22, 2010. At that time, Bitcoin’s adoption was minimal and liquidity was low; the community was eager to prove Bitcoin could buy tangible goods, making this transaction a milestone.
The two pizzas were valued at roughly $40. Using “digital cash” for a physical product shifted perceptions about Bitcoin: it was no longer just an experiment for programmers but an asset usable in everyday transactions.
Bitcoin Pizza is commonly used as a commemorative theme across products, communities, and educational initiatives.
At the exchange level, platforms like Gate often host “Pizza Day” campaigns around May 22. These include beginner tasks, learning challenges, trading fee discounts, or airdrops, often featuring symbolic numbers such as “5.22” or “10,000” to engage users in small-scale participation and product exploration.
In the NFT and collectibles space, many projects release “pizza-themed commemorative NFTs” as community badges or participation tokens. NFTs are unique digital assets on the blockchain, used for ownership proof and celebration.
On the payments front, some pizza shops or cafes now accept Bitcoin. Users pay via wallet apps that manage assets and facilitate payments; occasionally, they use micro-payment solutions like the Lightning Network for faster and lower-cost transactions.
For educational content, the pizza story is a popular way to illustrate “opportunity cost,” “long-term holding,” and “price volatility,” lowering the barrier to learning about crypto.
Engage in a controlled, small-scale, and educational manner.
Step 1: Register and verify your account on Gate, enabling basic security features. This allows you to join platform missions and events.
Step 2: Allocate a modest amount of disposable funds to purchase a small amount of Bitcoin. Use a market order for quick execution; focus on learning and experience rather than large investments.
Step 3: Follow Gate’s event page and announcements. Around May 22, participate in “Pizza Day” themed activities such as learning challenges, quizzes, check-ins, or beginner trading milestones to earn commemorative badges, coupons, or small rewards. Always adhere to event rules and timelines.
Step 4: Try out crypto payments. If merchants in your city accept crypto payments, use your wallet app for small transactions; pay attention to network fees and supported blockchain types.
Step 5: Collect memorabilia. Acquire pizza-themed NFTs or community souvenirs from reputable projects, learn about minting and transferring processes, and be wary of scams or phishing risks.
Interest in Pizza Day has grown significantly over the past year.
By 2025, Bitcoin Pizza Day will mark its 15th anniversary with more diverse activities and stronger educational focus—an ideal entry point for newcomers. For context, Bitcoin hit an all-time high of around $73,000 in March 2024, making the story of “10,000 BTC for pizza” even more striking.
Quantitatively, 10,000 BTC represents about 0.048% of the total supply of 21 million coins. These figures are frequently used to educate users about Bitcoin’s scarcity and opportunity cost. Every May 22, major platforms and social media channels design interactive campaigns around “5.22” and “10,000,” creating seasonal topic peaks due to the event’s strong educational value and low participation barrier.
In 2025, exchanges like Gate will emphasize compliance and risk warnings in community interactions; events will lean towards small-scale experiences and learning tasks rather than speculative trading.
The former refers to the historical transaction; the latter is the annual day of commemoration.
Bitcoin Pizza is the actual transaction from 2010; Bitcoin Pizza Day is observed every May 22 with activities such as learning challenges, community engagement, commemorative items, and payment experiences. Understanding this distinction helps avoid confusing historical events with investment advice.
A common misconception: The pizza story is not about regret or chasing price gains—it’s a reminder to stay rational and understand volatility and risk. Whether you join commemorative activities or try crypto payments, focus on learning while managing funds and security wisely.
On May 22, 2010, programmer Laszlo Hanyecz spent 10,000 BTC to buy two pizzas—a deal now known as the most expensive meal in crypto history. At today’s prices, this transaction would be worth hundreds of millions of dollars and serves as a classic “HODL lesson,” underscoring the importance of long-term holding. Laszlo has accepted the outcome; he believes his transaction helped promote Bitcoin adoption and does not regret his decision.
It highlights two key points: First, early Bitcoin was massively undervalued—10,000 BTC was worth only about $25 at the time. Second, it proved that Bitcoin could be used for real-world commercial transactions, accelerating its adoption. The story reminds investors to think long-term about asset potential and stands as one of crypto’s most historic moments.
It’s rare today to buy pizza directly with Bitcoin due to transaction fees and price volatility making small purchases impractical. However, every year on May 22—Bitcoin Pizza Day—the crypto community hosts commemorative events, with some merchants accepting Bitcoin for pizza as a tribute to this historic moment. Most people now view Bitcoin as a long-term store of value rather than a currency for everyday purchases.
If Laszlo had held onto his 10,000 BTC after 2010 through price peaks, his assets could have been worth billions of dollars. This hypothetical underscores a key issue: future prices are impossible to predict with certainty. Laszlo’s story encourages people to consider long-term asset value—not simply to hold indefinitely—but rather to develop their own investment strategies without regretting past decisions.
This transaction was the first to prove that Bitcoin was more than just a theoretical digital asset—it could be used for real-world commerce. It moved Bitcoin from being a niche experiment among tech enthusiasts to a functional payment tool accepted by merchants. It remains a historic milestone in crypto; every May 22 is celebrated as “Bitcoin Pizza Day,” symbolizing early adoption and value evolution.


