Binance was founded in 2017 by Changpeng Zhao (CZ) and his team in Shenzhen, China. The platform was launched with the goal of providing a secure, reliable, and efficient cryptocurrency trading experience for users. Binance’s inception coincided with a surge in the cryptocurrency industry, marked by soaring market capitalizations for digital assets like Bitcoin and Ethereum. The platform quickly gained traction, attracting a large user base through its low trading fees and outstanding user experience.
In late 2017, China imposed strict regulations on the cryptocurrency sector, including a ban on cryptocurrency exchanges. In response, Binance relocated to Hong Kong to continue its global operations. As regulatory uncertainty grew in Hong Kong, Binance opted to move its headquarters to Japan in 2018. However, with Japan stepping up its oversight of the crypto industry, Binance encountered further regulatory challenges and ultimately transferred its global headquarters to Malta.
In 2018, Binance selected Malta as its global headquarters, not only to navigate regulatory pressures worldwide but also to take advantage of the country’s progressive stance on cryptocurrency as an EU member. This strategic move enabled Binance to expand rapidly across Europe and other international markets. Over time, Binance broadened its product offerings to include futures, leveraged trading, NFTs, and decentralized finance (DeFi), alongside its core spot trading services.
A defining feature of Binance’s global expansion is its decentralized operational structure. To minimize dependence on any single jurisdiction, Binance established subsidiaries and branches in multiple countries and regions. This approach allows Binance to adapt rapidly to evolving regulatory landscapes and maintain competitive strength worldwide. For instance, Binance.US serves the American market, while other local teams manage operations in China, Japan, and additional regions.
Binance has recently ramped up investments in the Middle East and Europe, most notably securing a $2 billion investment from the MGX Fund in Abu Dhabi. This strategic investment has strengthened Binance’s leadership in global markets. Looking forward, Binance is focused on driving innovation in decentralized finance (DeFi) and non-fungible tokens (NFTs), while proactively responding to increasingly rigorous regulatory challenges across jurisdictions.