Why is there an opportunity for an “online to offline” membership system?
As consumer demands for offline experiences increase, physical locations (such as brand stores, event spaces, and clubs) require more precise and quantifiable member/visitor management. Traditional membership models often consist of annual fees plus a one-time processing fee, but lack a more flexible and outcome-oriented mechanism like “pay-per-visit plus actual visitor spending.” With the maturity of Web3 technology and the feasibility of on-chain verification mechanisms, projects like Belong seize the opportunity: moving membership systems, visitor verification, and reward mechanisms on-chain to connect with real-world scenarios. If this model is successfully launched, it will be an important expansion of the online ecosystem into offline scenarios.
Belong Project Highlights Overview
- The product “Belong CheckIn” is designed for offline venues: it verifies visitors through QR/NFC/Geo-location, allowing payment only for actual visitors and consumption.
- The system allows users to quickly obtain membership cards/NFTs/SBTs through familiar payment methods (such as Apple Pay, Google Pay) without complex wallet operations.
- The token LONG serves as the core vehicle for the membership system, reward system, and governance system, and has designed multiple economic mechanisms such as a burning mechanism and reward mechanism.
- Airdrop + Exchange listing time clarified: November 6 is the key date.
How do LONG tokens support real-world scenarios?
The utility of the token is directly related to the “membership + visitors + rewards” logic:
- Users who participate after visiting can receive rewards (choose USDC or LONG).
- Use LONG for payments at partner locations to receive discounts or additional perks.
- Venues pay only for real value generated through the system, reducing marketing waste; while LONG, as an internal economic carrier, enhances user/venue stickiness.
Therefore, if the CheckIn system can be widely adopted, then LONG will have support from “real use cases”, rather than just being a speculative coin.
Beginner Participation Suggestions: Steps, Recommendations, Cautionary Matters
Steps:
- Follow official channels (such as the Belong community, Twitter/X, Telegram) to get airdrop rules.
- Complete registration and compliance KYC (if required), and prepare the necessary Alpha Points or tasks.
- Participate in the Airdrop application in a timely manner starting from November 6, and pay attention to the application deadline.
- If the trading goes live and you decide to enter the market, it is recommended to invest a small amount first and observe market liquidity and off-market news.
Suggestion:
- The focus is on “real-world application” rather than just looking at short-term gains.
- LONG can be seen as part of a “membership system + venue incentive” project, rather than a simple expectation of “airdrop leading to a surge.”
Caution:
- If you do not set a lock-up period after receiving the tokens from the airdrop, they may be quickly sold off, leading to price fluctuations.
- Slow landing speed and insufficient collaboration in physical scenarios will affect the subsequent demand for token usage.
- Newcomers should avoid using unofficial channels, avoid chasing high prices, and carefully assess their own risk tolerance.
Project Challenges and Future Highlights
Challenges include: whether the franchise locations can quickly increase, whether user participation/traffic is genuine, and whether the token economy operates stably. Future highlights include:
- Is the “pay-per-use” membership model replicable in multiple cities/countries?
- Can we add new partner brands/locations and expand into international markets?
- Can LONG tokens be truly used, exchanged, and circulated in more places?
Conclusion
Belong (LONG) is a project that applies Web3 technology to the membership system of physical scenarios. Its two major highlights, “November 6 Airdrop + pay-per-use membership system CheckIn,” make it one of the projects that beginners should pay attention to. However, “worth paying attention to” does not equate to “no risk.” It is recommended that beginners focus on learning and observation, participate cautiously, and avoid blindly following trends. If the CheckIn system truly materializes and expands its coverage in the future, LONG may enter a stage of “moving from online virtual to offline reality.” I hope this article helps you gain a clear understanding of the project.