Ten years of dedicated focus on family dining, Guoquan Food will launch a new chapter of home dining in 2026 with three major initiatives.

Against the backdrop of continuous upgrades in household dining consumption, Guoquan Food has precisely grasped market demand and built a nationwide community dining network over ten years. By 2026, this brand, centered around the “family dining table” scenario, has operated 11,566 stores. Its development trajectory reflects China’s consumer market’s profound shift from scale expansion to quality improvement.

In response to consumers’ ongoing pursuit of “convenience, deliciousness, and high cost performance,” Guoquan Food has formed a unique development philosophy: by accurately positioning the family dining scenario, organically combining store expansion with improvements in individual store efficiency. The brand leader revealed that the company refuses to blindly pursue store numbers but has established an evaluation system centered on a “profitability model for individual stores” to ensure each new store can achieve sustainable operation within its specific community environment. This growth strategy enabled the brand to achieve significant revenue growth and nearly double profits in 2025 despite the overall pressure on the consumer industry.

The key to this countercyclical growth lies in deep optimization of the operational structure. Through the implementation of the “Old Store Revitalization Plan,” Guoquan Food precisely transforms stores under high operational pressure, from supply chain matching to digital tools application, from product structure adjustments to franchisee profit model reconstruction, forming a complete store empowerment system. This endogenous growth model demonstrates that when the business model is sufficiently healthy, companies can achieve self-breakthroughs without relying on external market dividends.

At this new stage of development, Guoquan Food is advancing three major strategic upgrades. In terms of store formats, the 150-square-meter community large-store model will be steadily promoted nationwide. These stores will be differentiated based on city tiers and community characteristics, extending operating hours, enriching menu varieties, and expanding consumption scenarios to create community dining hubs. In township markets, the brand will focus on adjusting product structures, increasing supplies of large packages, bulk items, and frozen proteins, while promoting infrastructure such as product selection systems, ordering platforms, membership systems, and cold chain networks.

To address pain points in family dining scenarios, Guoquan Food is testing the “Guoquan Stir-Fry” standardized solution. This plan integrates three key elements: pre-made ingredients, complex seasonings, and intelligent cooking devices, combined with an AI digital recipe system, aiming to solve the balance between cooking efficiency and quality at home. Currently, the brand is validating this innovative model through individual store testing, which may become a new growth point in the future.

In terms of digital transformation, AI technology has been deeply integrated into Guoquan Food’s operational system. From market demand forecasting to inventory management, from consumer behavior analysis to service efficiency optimization, intelligent algorithms are reshaping all aspects of traditional dining. However, the brand’s technical team emphasizes that the ultimate value of technology depends on a deep understanding of business and execution capability. True digital transformation requires systematic coordination of data accumulation, process reengineering, and organizational change.