Shopee Price Shift In Brazil And Sea’s Push Into AI And Banking

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Sea Limited’s Shopee is adjusting commission rates in Brazil to align with competitors and improve unit economics. Concurrently, Sea is enhancing Shopee’s platform through an expanded AI collaboration with OpenAI and expanding its financial services arm, MariBank Singapore. These strategic moves aim to optimize profitability in key markets, improve user experience, and diversify revenue streams beyond e-commerce and gaming.

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