CoStar Group is promoting both Homes.com and Apartments.com in a single Super Bowl 60 ad, featuring actors Jeff Goldblum and Heidi Gardner. The ad, titled “Can’t Live There,” humorously depicts Goldblum and Gardner stating that if you can live in it, it’s likely on one of their platforms, with exceptions for unconventional locations. This marks a strategic shift for CoStar, which has previously used separate ads for each brand in the Super Bowl.
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
CoStar Group Unites Jeff Goldblum and Heidi Gardner for Crossover Ad
CoStar Group is promoting both Homes.com and Apartments.com in a single Super Bowl 60 ad, featuring actors Jeff Goldblum and Heidi Gardner. The ad, titled “Can’t Live There,” humorously depicts Goldblum and Gardner stating that if you can live in it, it’s likely on one of their platforms, with exceptions for unconventional locations. This marks a strategic shift for CoStar, which has previously used separate ads for each brand in the Super Bowl.