Three-year all-channel sales target exceeds 100 billion! JD.com and vivo sign strategic cooperation agreement

On February 2nd, JD.com and vivo signed a strategic cooperation agreement, clarifying the strategic goal of achieving over 100 billion yuan in sales across all channels for vivo within the next three years. According to the agreement, both parties will leverage their respective strengths, focusing on three key areas: user operations, co-creation of products, and deepening omnichannel presence. They will implement strategic cooperation between vivo, iQOO, and JD.com to create greater value for users. Meanwhile, through continuous innovation in products and services, both sides will jointly promote sales growth across multiple categories including smartphones, tablets, headphones, smart wearables, and IoT products, exploring new directions for industry growth.

In terms of user operations, JD.com and vivo will focus on target users, deepen refined operations and full lifecycle management, and build user assets through joint marketing, content co-creation, exclusive product planning, and membership system integration. JD.com has over 700 million active users annually, and vivo and iQOO are trusted innovative brands among consumers. Moving forward, both parties will continue to focus on imaging, e-sports, and young user groups, integrating resources and operational capabilities to build a full-chain value loop from user insights, product definition, marketing planning, to user services.

In terms of product co-creation, JD.com will rely on its super supply chain to work closely with vivo and iQOO, continuously improving the full lifecycle operation efficiency of various product categories, achieving sales growth and enhancing brand reputation. The two sides will also develop new products around new launches by leveraging JD.com’s “First Mover” customized IP rights and special services, as well as C2M (reverse customization) models to create more differentiated products. JD.com will further lower consumer barriers to upgrading through initiatives such as trade-in programs, government subsidies, and Bai Tiao installment services. In terms of services, both sides will deeply improve the entire pre-sale, during-sale, and post-sale service guarantee systems, expanding more service benefits.

In omnichannel development, both parties will optimize the user experience by integrating JD MALL, JD Home, JD & vivo brand joint stores, and thousands of offline stores. By 2026, they plan to deeply cooperate with over 7,000 stores, focusing on key regions, and employing flexible strategies like “One City, One Design” and retail management upgrades to build a responsive, efficient, and transparent channel ecosystem. Additionally, leveraging JD’s same-day delivery capabilities, both sides will further develop O2O collaboration models to create a fast, seamless shopping experience for consumers without leaving their homes.

A person responsible for vivo stated that JD.com is a long-term strategic partner for vivo and iQOO, and a key platform for empowering brand development. Over the next three years, both sides will continue to invest resources, transforming deep user insights into more attractive products and services, and working towards the goal of surpassing 100 billion yuan in sales.

Over the years, JD.com and vivo have achieved numerous successes together, earning the favor of many consumers. Notably, the vivo X series has consecutively achieved the top sales and revenue in the 4-6K price segment on JD’s self-operated Android phones upon the release of two generations; vivo has steadily increased its market share during major promotional periods for three consecutive years, with multiple products repeatedly winning top positions across various price segments.

△ vivo flagship new product first launched on JD “First Mover,” turning new products into bestsellers immediately

Looking ahead, based on the goal of surpassing 100 billion yuan in total omnichannel sales over three years, JD.com and vivo will continue to deepen strategic collaboration, focusing on users, and launching more innovative products and services to refresh consumers’ high-quality tech lifestyles.