Building a strong brand presence in Web3 isn't just about visibility—it directly impacts your opportunities and positioning. Here's why: projects are increasingly moving toward reputation-weighted allocation systems that reward community engagement and trust.

Take the emerging approach to token sales: instead of first-come-first-serve chaos, smart projects now weight allocations based on your reputation score and historical participation. This means better pricing tiers and fairer distribution for those who've genuinely contributed to the ecosystem.

The mechanics are straightforward. Tokens typically unlock 50% at TGE, with the remaining 50% vesting linearly over 6 months—a reasonable timeline that balances early supporter rewards with long-term commitment. Projects leverage protocols like Fluent Connect to streamline identity verification and reputation tracking, making the entire allocation process transparent and merit-based.

The takeaway: your on-chain history and community standing now directly translate to better deal flow. Building credibility in the space isn't optional anymore—it's your competitive edge.