NFT project evaluation, whether difficult or not, the key is to grasp those core dimensions.

First is resource constraints. No matter how passionate the project team is, they can't withstand scattered efforts; they need to learn to make choices. Hard conditions like fundraising scale and team background should be prioritized; for casual trading, there's no need to dig too deep, but for serious projects, thorough investigation is essential.

Website experience, community activity, and fan engagement are the most intuitive first impressions. Whether the founder’s AMA can produce valuable insights is also crucial—this determines whether the project team truly understands what they are doing.

NFTs themselves need to be interesting, highly playable, with large potential for viral growth. The economic model and roadmap must be sustainable in the short term. But don’t misunderstand—good products are just the starting point, not the end. Many project teams focus solely on product optimization, but that’s just standard.

Core competitiveness lies in the operational team. Pumping the market is just a tactic; it’s not the whole business. The real test is how to maintain the value system after pumping—this requires prior market research and cost assessment.

The last common pitfall: setting poor and chaotic KPIs for operations. Many projects combine traffic, conversion, and transactions into one assessment, resulting in poor performance across all three. Look at successful projects—focus solely on traffic, conversion, or transactions respectively. Concentrate efforts on one area, and the results can be dramatically different.

Sufficient funding and a solid product are just entry tickets. Operations are the true competitive advantage; the clarity of the value system determines how far the project can go.