Entering Web3, you'll notice an interesting phenomenon—too many products fall into the same dead end.

They cram all imaginable features onto the homepage, afraid that users might miss them. Whitepapers are filled with obscure technical jargon, as if the more complex it is, the more high-end it appears. This "sell to the death" style is like a newcomer eager to prove itself, eager to showcase all its glittering jewels.

But some products take a different path. For example, bluwhaleai gives a completely different impression—it has a sense of restrained beauty. The well-measured use of white space makes you feel like it's doing subtraction, not addition. Simplicity isn't because there are fewer features, but because the designers truly understand what is necessary and what can be gracefully omitted.

In an industry where everything is about telling you immediately, this kind of restraint is actually quite rare.