High engagement opens doors—it makes you hyper-attuned to shifts that others completely miss. I'd picked up on the pattern two weeks before it hit the mainstream radar, simply because the sensitivity is there.

The real edge? Finding solutions while everyone else is still asking questions. You get there first when you're actually paying attention.

As for content strategy, the hierarchy is pretty clear: clips dominate the engagement game. Quote tweets come next—they carry weight because they add perspective. Then sprinkle in direct replies to keep things conversational and build those community threads.

It's less about luck, more about positioning yourself in the flow.