What stands out about idOS is their strategic clarity.

They're not stretching themselves thin trying to solve every identity problem under the sun. Social profiles, reputation layers, growth-driven identity systems—sure, those have their place in the ecosystem. But that's not the battlefield idOS chose.

Instead, they've drawn a clear line around what they actually own: specific use cases where decentralized identity becomes genuinely indispensable, not just nice-to-have. That kind of focus tends to win. When you know exactly what problem you're solving and for whom, execution gets sharper, product gets tighter, and market fit comes faster.

It's the opposite of the "be everything to everyone" trap that kills most projects.