Lisa Su responded to the question of whether $AMD is going to build ASICs:
"From our perspective, differentiation comes when we combine our intellectual property with our customers’ intellectual property and know-how to create outcomes where one plus one is greater than three. We excel at deep customer partnerships, and that has been true for more than a decade. In addition to our standard products across CPUs, GPUs, and FPGAs, we have built a strong semi-custom business. I don’t view this as an ASIC business. With ASICs, you design any chip a customer asks for. That is not where we add the most value. Our strength comes from combining our IP with the customer’s IP, building on our foundational technology so they can differentiate.
Our value proposition is to leverage our R&D investments, with 25,000 engineers working at the leading edge of hardware, software, and system design, and align that with our largest customers who want meaningful differentiation across their portfolios.
This can take the form of custom system designs, tailored configurations, special SKUs optimized for specific workloads, or custom silicon when needed. We have done this across multiple markets over the last several years."
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Lisa Su responded to the question of whether $AMD is going to build ASICs:
"From our perspective, differentiation comes when we combine our intellectual property with our customers’ intellectual property and know-how to create outcomes where one plus one is greater than three. We excel at deep customer partnerships, and that has been true for more than a decade. In addition to our standard products across CPUs, GPUs, and FPGAs, we have built a strong semi-custom business. I don’t view this as an ASIC business. With ASICs, you design any chip a customer asks for. That is not where we add the most value. Our strength comes from combining our IP with the customer’s IP, building on our foundational technology so they can differentiate.
Our value proposition is to leverage our R&D investments, with 25,000 engineers working at the leading edge of hardware, software, and system design, and align that with our largest customers who want meaningful differentiation across their portfolios.
This can take the form of custom system designs, tailored configurations, special SKUs optimized for specific workloads, or custom silicon when needed. We have done this across multiple markets over the last several years."